Вторник, кабинет 417: 14:30-15:30
Сряда, Линк към стая: meet.google.com/qbi-qkfc-wrh, 17:00-18:00
| Маркетинг на услугите |
| Дипломантски семинар |
| Управление на маркетингови проекти |
| Вид | Година | Публикация |
|---|---|---|
| Доклад | 2026 |
Petrova, I., Marketing Strategy Adaptations for Businesses during Bulgaria’s Euro Adoption: Lessons from Croatia
Strategic Responses to Global Uncertainty: Rethinking Markets, Governance and Innovation : International Conference on Economics, Business & Management (ICEBM), 25th-26th September 2025 : Conference proceedings, Varna : Science and Economics Publ. House, 2026, 681-693., ISSN(онлайн) 3033-1706 / DOI 10.56065/ICEBM2025.681 / Линк
|
Open Researcher and Contributor ID (ORCID)
Web of Science