Wednesday, Office 314B: 13:30-15:30
Monday, Office 314В: 09:00-10:00
Tuesday, Online room link: https://meet.google.com/acw-rjen-gxd, 09:00-10:00
14 Mar 2025, Office зала 55: 09:00-10:00
| Subject | Year and Programme |
|---|---|
| Graduate Seminar | Year 4, МБ-А.ЕЗ (Full-time) |
| Dissertation Seminar * | Year 6, МБМ-Англ.Ез (Full-time) |
| International Brand Management | Year 4, МБ-А.ЕЗ (Full-time) |
| Digital Marketing Research | Year 2, ДМПР (Full-time) |
| Strategic Marketing and Management | Year 4, БМ-АЕ (Full-time) |
| B2B Marketing | Year 3, МБ-А.ЕЗ (Full-time) |
| Legal and Ethical Principles in Advertising and Media Communications * | Year 5, РМК (Distance learning) |
| Legal and Ethical Principles in Advertising and Media Communications * | Year 5, РМК-СНУ (Distance learning) |
| Legal and Ethical Principles in Advertising and Media Communications * | Year 6, РМК-ДНДО (Distance learning) |
| Home | End | Room | L/S | Course | Week | Group | |
|---|---|---|---|---|---|---|---|
| Monday | |||||||
| 10:15 | 13:00 | 433 | Lecture | International Brand Management | 26 | ||
| 13:30 | 16:00 | H-208 | Lecture | Strategic Marketing and Management | 25 | ||
| Tuesday | |||||||
| 10:15 | 13:00 | 434 | Lecture | B2B Marketing | 26 | ||
| 15:15 | 18:00 | 434 | Lecture | Digital Marketing Research | 9, 10 | ||
| Wednesday | |||||||
| 07:30 | 10:00 | 2-132 | Lecture | Graduate Seminar | 1 | 26 | |
| 10:15 | 13:00 | 2-132 | Lecture | Graduate Seminar | 26 | ||
| Programme | Subject | Year | Group | Room | Date | Hour | |
|---|---|---|---|---|---|---|---|
| Business and Management - in English | Strategic Marketing and Management | 4 | 25 | 1-56 | 09.05.2025 | 13:00 - 14:00 | |
| International Business - in English | International Brand Management | 4 | 26 | 1-56 | 15.05.2025 | 14:00 - 15:00 | |
| Advertising and Media Communications | Legal and Ethical Principles in Advertising and Media Communications | 5 | 26 | eLearn | 17.05.2025 | 10:00 - 12:00 | |
| Advertising and Media Communications- ESM | Legal and Ethical Principles in Advertising and Media Communications | 5 | 27 | eLearn | 17.05.2025 | 10:00 - 12:00 | |
| Advertising and Media Communications-OSOA | Legal and Ethical Principles in Advertising and Media Communications | 6 | 60 | eLearn | 17.05.2025 | 10:00 - 12:00 | |
| International Business - in English | B2B Marketing | 3 | 26 | 1-55 | 11.06.2025 | 09:00 - 10:00 | |
| Digital Media and PR | Digital Marketing Research | 2 | 9 | 1-437 | 20.06.2025 | 14:00 - 16:00 | |
| Digital Media and PR | Digital Marketing Research | 2 | 10 | 1-437 | 20.06.2025 | 16:00 - 18:00 |
| Date | Hour | Room | Notes |
|---|
| Date | Hour | Room | Notes |
|---|
| Type | Year | Publication |
|---|---|---|
| Студия | 2025 |
Zhechev, V., Popova, G., Users' Attitudes towards Self-Service Technologies (SSTs): The Role of Demographic Factors
Central European Business Review, Prague University of Economics and Business, 14, 2025, 4, 1-20. / DOI https://doi.org/10.18267/j.cebr.392
|
| Статия | 2025 |
Zhechev, V., Gercheva, M., The Viral Effect on Brand Image in Fashion TikTok
Economic Alternatives, Sofia : UNWE Publ. Complex, 31, 2025, 1, 31-49., ISSN(печатно) 1312-7462, ISSN(онлайн) 2367-94091 / DOI 10.37075/EA.2025.1.02 / Scopus / Линк
|
| Статия | 2024 |
Zhechev, V., A Dive Into the Marketing Trends of 2024: Insights to Unlocking Potential : [Електронен ресурс]
Business & Management Compass, Varna : Science and Economic Publ. House, 68, 2024, 1, 54-65., ISSN(онлайн) 3033-0106 / Линк
|
| Студия | 2024 |
Zhechev, V., Sekulova, D., Potential Effects of Instagram Usage on Conspicuous Consumption of Premium Luxurious Fashion Products among Bulgarians
Central European Business Review, Prague : Prague University of Economics and Business, 13, 2024, 2, 1-25., ISSN(печатно) 1805-4854, ISSN(онлайн) 1805-4862 / DOI 10.18267/j.cebr.343 / Web of Science / Линк
|
| Доклад | 2024 |
Zhechev, V., Gercheva, M., An Overview of Viral Marketing
Employment, Education and Entrepreneurship : 13th International Scientific Conference, Belgrade, October 25, 2024 : Conference Proceedings, Belgrade, Serbia : Faculty of Business Economics and Entrepreneurship, 2024, 841-853., ISBN(онлайн) 978-86-6069-225-4 / DOI 10.5937/EEE24077Z / Линк
|
| Доклад | 2023 |
Русева, Р., Жечев, В., Изграждане на бранд идентичност във висшето образование в условия на икономически и демографски промени
МЕЖДУНАРОДНА НАУЧНА КОНФЕРЕНЦИЯ МАРКЕТИНГ И СТРАТЕГИЧЕСКО ПЛАНИРАНЕ В ДИГИТАЛНИЯ СВЯТ, УНИВЕРСИТЕТ ЗА НАЦИОНАЛНО И СВЕТОВНО СТОПАНСТВО, ИЗДАТЕЛСКИ КОМПЛЕКС – УНСС, 1, 2023, -, 161-172., ISBN(онлайн) 978-619-232-725-5 / Линк
|
| Доклад | 2023 |
Жечев, В., Ролята на онлайн отзивите като фактор за развиване на стойността на бранда : [Електронен ресурс]
Управление в непредсказуема бизнес среда : Научна конференция, ХТМУ - София, 60 г. кат. "Икономика и стопанско развитие", 18 май 2023, София, Химикотехнологичен и металургичен университет - София, Катедра Икономика и стопанско управление, 2023, 100-107., ISBN(онлайн) 978-954-465-154-1 / Линк
|
| Доклад | 2023 |
Жечев, В., Христова, А., Нагласите при онлайн покупка на дамски обувки в България : [Електронен ресурс]
Управление в непредсказуема бизнес среда : Научна конференция, ХТМУ - София, 60 г. кат. "Икономика и стопанско развитие", 18 май 2023, София : Химикотехнологичен и металургичен университет - София, 2023, 108-121., ISBN(онлайн) 978-954-465-154-1 / Линк
|
| Доклад | 2023 |
Жечев, В., Минчев, А., Методически насоки за изследване на интернационализацията на български винопроизводители към Азия
Ремаркетинг на реалността : Сборник с доклади : Международна научна конференция, посветена на 25 г. от създаването на кат. "Маркетинг" при ИУ - Варна, България, 17 юни 2022 = Remarketing the Reality : Conference Proceedings : International Scientific Conference devoted to the 25th Anniversary of the Estabilishment of the Marketing Department at University of Economics - Varna, Bulgaria, June 17 2022, Варна : Наука и икономика, 2023, 241-250., ISBN(печатно) 978-954-21-1134-4 / Линк
|
| Доклад | 2022 |
Zhechev, V., Hristova, A., Riha, D., Methodology for Studying Shifting Customer Engagement Behavior on Instagram
The 16th International Days of Statistics and Economics, September 8-10, 2022, Prague : Conference Proceedings, Prague : Prague University of Economics and Business, 2022, 587-597., ISBN(онлайн) 978-80-87990-29-2 / Web of Science / Линк
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