University of Economics – Varna

Chief Assist. Prof. Boryana Serbezova, PhD

Chief Assist. Prof. Boryana Serbezova, PhD

Chief Assist. Prof. Boryana Serbezova, PhD

517

+359882164563

boryana_grancharova@ue-varna.bg

CV

Office hours for students

Friday, Office 517: 10:00-11:00

Online consultations

Thursday, Online room link: http://meet.google.com/mrc-wfww-aou, 13:30-14:30

Subject Year and Programme
Marketing Year 2, СО (Full-time)
Marketing Year 2, СФ (Full-time)
Marketing Year 2, ФИНАНСИ (Full-time)
Marketing Year 2, ССиЗ (Full-time)
Principles of Digital Media and PR Year 3, ДМПР (Full-time)
Crisis Communication Year 3, ДМПР (Full-time)
Digital PR: Strategies and Practices Year 4, ДМПР (Full-time)
Event Marketing and Advertising Campaigns in Distribution Channels Year 5, РМК (Distance learning)
Event Marketing and Advertising Campaigns in Distribution Channels Year 5, РМК-СНУ (Distance learning)
Event Marketing and Advertising Campaigns in Distribution Channels Year 6, РМК-ДНДО (Distance learning)
Content Management in Advertising Communications Year 5, РМК (Distance learning)
Content Management in Advertising Communications Year 5, РМК-СНУ (Distance learning)
Content Management in Advertising Communications Year 6, РМК-ДНДО (Distance learning)
Planning and Evaluation of Advertising and Media Communications Year 5, РМК (Distance learning)
Planning and Evaluation of Advertising and Media Communications Year 5, РМК-СНУ (Distance learning)
Planning and Evaluation of Advertising and Media Communications Year 6, РМК-ДНДО (Distance learning)
Home End Room L/S Course Week Group
Tuesday
10:15 13:00 323 Lecture Marketing 18, 19, 20, 21, 22, 23, 24, 25
Wednesday
13:30 15:00 2-310 Lecture Crisis Communication 9, 10
15:15 17:00 2-226 Seminar Principles of Digital Media and PR 9
Thursday
11:15 13:00 2-132 Lecture Digital PR: Strategies and Practices 9, 10
15:15 17:00 2-226 Seminar Crisis Communication 10
Friday
11:15 13:00 434 Seminar Crisis Communication 9
13:30 15:00 H-102 Seminar Principles of Digital Media and PR 10
2024-10-17 (Thursday)
13:30 15:00 Е-2-2 Seminar Event Marketing and Advertising Campaigns in Distribution Channels 26, 27, 60
2024-10-21 (Monday)
11:15 13:00 Е-4 Seminar Event Marketing and Advertising Campaigns in Distribution Channels 26, 27, 60
2024-10-22 (Tuesday)
13:30 16:00 Е-4 Seminar Content Management in Advertising Communications 26, 27, 60
2024-10-23 (Wednesday)
09:15 11:00 Е-1 Seminar Event Marketing and Advertising Campaigns in Distribution Channels 26, 27, 60
2024-10-24 (Thursday)
08:15 11:00 Е-2-7 Seminar Planning and Evaluation of Advertising and Media Communications 26, 27, 60
Type Year Publication
Студия 2023
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 9, 2023, 2, 66-87., ISSN(онлайн) 2367-7791 / Линк
Доклад 2023
"РЕМАРКЕТИНГ НА РЕАЛНОСТТА" Сборник с доклади Международна научна конференция, посветена на 25 години от създаването на катедра „Маркетинг“ при Икономически университет – Варна, България, ИУ - Варна "Наука и икономика", 2023, 544-553., ISBN(печатно) 78-954-21-1134-4, ISBN(онлайн) 978-954-21-1134-4 / Линк
Монография 2023
Варна : ВСУ Черноризец Храбър, 2023, 328., ISBN(печатно) 978-954-715-754-5 / Линк
Доклад 2023
Ремаркетинг на реалността = Remarketing the Reality : Сборник с доклади : Международна научна конференция, посветена на 25 г. от създаването на кат. "Маркетинг" при ИУ - Варна, България, 17 юни 2022, Варна : Наука и икономика, 2023, 223-233., ISBN(печатно) 978-954-21-1134-4, ISBN(онлайн) 978-954-21-1134-4 / Линк
Учебно помагало 2023
Варна : Знание и бизнес, 2023, 182., ISBN(онлайн) 978-619-210-074-2 / Линк
Статия 2022
Education, Research and Business Technologies : Proceedings of 20th International Conference on Informatics in Economy (IE 2021), Singapore : Springer Publ., 2022, 237-247. - (Smart Innovation, Systems and Technologies Book Ser. ; Vol. 276)., ISSN(печатно) 21903018, ISBN(печатно) 978-981-16-8865-2, ISBN(онлайн) 978-981-16-8866-9 / DOI 10.1007/978-981-16-8866-9 / Scopus
Статия 2021
Икономика и компютърни науки = Economics and Computer Science : [Електронно] научно списание, Знание и бизнес, 7, 2021, 2, 64-72., ISSN(печатно) ISSN 2367-7791, ISSN(онлайн) ISSN 2367-7791 / Линк
Статия 2021
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 7, 2021, 2, 64-72., ISSN(онлайн) 2367-7791
Доклад 2020
Икономическа наука, образование и реална икономика: развитие и взаимодействия в дигиталната епоха : Сборник с доклади от Юбилейна международна научна конференция в чест на 100-год. от основаването на ИУ - Варна : Т. 2, Варна : Наука и икономика, 2, 2020, 681 - 692.
Статия 2019
Управление и устойчиво развитие. Сер. Общество. Човек. Природа = Management and Sustainable Development. Ser. Society. Man. Nature [Управление и устойчиво развитие : XXI Международна научна конференция, 22 - 24.03.2019, Юндола, България], София : ЛТУ, 74, 2019, 1, 38 - 43.
Overview of all publications