University of Economics – Varna

Chief Assist. Prof. Boryana Serbezova, PhD

Chief Assist. Prof. Boryana Serbezova, PhD

Chief Assist. Prof. Boryana Serbezova, PhD

517

+359882164563

boryana_grancharova@ue-varna.bg

CV

Office hours for students

Thursday, Office 517: 14:00-15:00

Online consultations

Friday, Online room link: http://meet.google.com/mrc-wfww-aou, 11:00-12:00

Subject Year and Programme
Graduate Seminar Year 4, ДМПР (Full-time)
Marketing and Sustainable Development Year 3, МАРКЕТ. (Full-time)
Event Marketing Year 3, ДМПР (Full-time)
Event Marketing and Advertising Campaigns in Distribution Channels Year 5, РМК (Distance learning)
Event Marketing and Advertising Campaigns in Distribution Channels Year 5, РМК-СНУ (Distance learning)
Event Marketing and Advertising Campaigns in Distribution Channels Year 6, РМК-ДНДО (Distance learning)
Content Management in Advertising Communications Year 5, РМК (Distance learning)
Content Management in Advertising Communications Year 5, РМК-СНУ (Distance learning)
Content Management in Advertising Communications Year 6, РМК-ДНДО (Distance learning)
Planning and Evaluation of Advertising and Media Communications Year 5, РМК (Distance learning)
Planning and Evaluation of Advertising and Media Communications Year 5, РМК-СНУ (Distance learning)
Planning and Evaluation of Advertising and Media Communications Year 6, РМК-ДНДО (Distance learning)
Home End Room L/S Course Week Group
Monday
13:30 15:00 2-310 Lecture Marketing and Sustainable Development 11, 12
Wednesday
11:15 13:00 310 Seminar Marketing and Sustainable Development 12
15:15 17:00 2-225 Seminar Graduate Seminar 1 9
15:15 17:00 2-225 Seminar Graduate Seminar 2 10
Thursday
15:15 17:00 222 Seminar Marketing and Sustainable Development 11
Friday
13:30 15:00 2-132 Lecture Event Marketing 9, 10
2026-10-09 (Friday)
08:15 11:00 Е-2-1 Seminar Content Management in Advertising Communications 31, 32, 58
11:15 13:00 Е-2-1 Seminar Event Marketing and Advertising Campaigns in Distribution Channels 31, 32, 58
2026-10-12 (Monday)
15:15 18:00 Е-2-1 Seminar Planning and Evaluation of Advertising and Media Communications 31, 32, 58
2026-10-13 (Tuesday)
11:15 15:00 Е-15 Seminar Event Marketing and Advertising Campaigns in Distribution Channels 31, 32, 58
Type Year Publication
Статия 2024
Revista Economica : Journal of Economic-financial Theory and Practice, Sibiu : Faculty of Economic Sciences. Lucian Blaga University of Sibiu, Romania, 76, 2024, 4, 22-37., ISSN(печатно) 1582-6260, ISSN(онлайн) 2344-5424 / DOI 10.56043/reveco-2024-0032 / Линк
Статия 2024
Balkans Journal of Emerging Trends in Social Sciences, Belgrade : Association of Economists and Managers of the Balkans, 2024, 2, 108-118., ISSN(онлайн) 2620-164X / DOI 10.31410/Balkans.JETSS.2024.7.2.108-118 / Линк
Доклад 2023
"РЕМАРКЕТИНГ НА РЕАЛНОСТТА" Сборник с доклади Международна научна конференция, посветена на 25 години от създаването на катедра „Маркетинг“ при Икономически университет – Варна, България, ИУ - Варна "Наука и икономика", 2023, 544-553., ISBN(печатно) 78-954-21-1134-4, ISBN(онлайн) 978-954-21-1134-4 / Линк
Доклад 2023
Ремаркетинг на реалността = Remarketing the Reality : Сборник с доклади : Международна научна конференция, посветена на 25 г. от създаването на кат. "Маркетинг" при ИУ - Варна, България, 17 юни 2022, Варна : Наука и икономика, 2023, 223-233., ISBN(печатно) 978-954-21-1134-4, ISBN(онлайн) 978-954-21-1134-4 / Линк
Учебно помагало 2023
Варна : Знание и бизнес, 2023, 182., ISBN(онлайн) 978-619-210-074-2 / Линк
Монография 2023
Варна : ВСУ Черноризец Храбър, 2023, 328., ISBN(печатно) 978-954-715-754-5 / Линк
Студия 2023
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 9, 2023, 2, 66-87., ISSN(онлайн) 2367-7791 / Линк
Статия 2022
Education, Research and Business Technologies : Proceedings of 20th International Conference on Informatics in Economy (IE 2021), Singapore : Springer Publ., 2022, 237-247. - (Smart Innovation, Systems and Technologies Book Ser. ; Vol. 276)., ISSN(печатно) 21903018, ISBN(печатно) 978-981-16-8865-2, ISBN(онлайн) 978-981-16-8866-9 / DOI 10.1007/978-981-16-8866-9 / Scopus
Статия 2021
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 7, 2021, 2, 64-72., ISSN(онлайн) 2367-7791 / Линк
Статия 2021
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 7, 2021, 2, 64-72., ISSN(онлайн) 2367-7791 / Линк
Overview of all publications