University of Economics – Varna

Marketing Department
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Assoc. Prof. Mariya Kehayova-Stoycheva, PhD

Assoc. Prof. Mariya Kehayova-Stoycheva, PhD

Assoc. Prof. Mariya Kehayova-Stoycheva, PhD

507

+359882164698

kehajova_m@ue-varna.bg

CV

Ръководител на Център за социални изследвания

Office hours for students

Wednesday, Office 507: 14:00-15:00

Online consultations

Monday, Online room link: http://meet.google.com/rvr-pnep-rmu, 09:00-10:00

Pending exam dates

13 Nov 2024, Office 507: 14:00-15:00

04 Dec 2024, Office 507: 14:00-15:00

Subject Year and Programme
Management and Marketing Year 5, СПНС-ДНДО
Management and Marketing Year 5, УП-ДНДО
Management and Marketing Year 5, КЕС-ДНДО
Management and Marketing Year 5, М Обр. - ДН
Management and Marketing Year 5, МТБ-ДНДО
Management and Marketing Year 5, МТБ-СПН
Management and Marketing Year 5, БМ-ДНДО (Distance learning)
Management and Marketing Year 5, ФИ-ДНДО (Distance learning)
Management and Marketing Year 5, КБУ-ДНДО (Distance learning)
Management and Marketing Year 5, ЛМЕН-ДНДО (Distance learning)
Management and Marketing Year 5, АБ-ДНДО (Distance learning)
Management and Marketing Year 5, УПМ-ДНДО (Distance learning)
Management and Marketing Year 5, РМК-ДНДО (Distance learning)
Management and Marketing Year 5, МБрМ-ДНДО (Distance learning)
Consumer Behaviour Year 3, МАРКЕТ. (Full-time)
Consumer Behaviour * Year 5, УПМ-СНУ (Distance learning)
Consumer Behaviour * Year 6, УПМ-ДНДО (Distance learning)
Marketing Year 2, СО (Full-time)
Marketing Year 2, СФ (Full-time)
Marketing Year 2, ФИНАНСИ (Full-time)
Marketing Year 2, ССиЗ (Full-time)
Marketing * Year 2, СО (Distance learning)
Marketing * Year 2, ФИНАНСИ (Distance learning)
Marketing * Year 2, ИК.И Т. (Distance learning)
Marketing * Year 2, НИИ (Distance learning)
Marketing * Year 2, ИБП (Distance learning)
Marketing * Year 2, ТУРИЗЪМ (Distance learning)
Information Technology in Sales Year 5, УПМ (Distance learning)
Information Technology in Sales Year 5, УПМ-СНУ (Distance learning)
Information Technology in Sales Year 6, УПМ-ДНДО (Distance learning)
Sales Behaviour Year 5, УПМ (Distance learning)
Sales Behaviour Year 5, УПМ-СНУ (Distance learning)
Sales Behaviour Year 6, УПМ-ДНДО (Distance learning)
Analysis of Consumer Behaviour * Year 6, МБрМ-ДНДО (Distance learning)
Behaviour of Consumers and Audiences Year 3, ДМПР (Full-time)
Crisis Communication Year 3, ДМПР (Full-time)
* Year 5, УП-СНУ
Home End Room L/S Course Week Group
Tuesday
10:15 13:00 323 Lecture Marketing 18, 19, 20, 21, 22, 23, 24, 25
Wednesday
10:15 13:00 2-222 Lecture Consumer Behaviour 11, 12
13:30 15:00 2-310 Lecture Crisis Communication 9, 10
Friday
08:15 11:00 434 Lecture Behaviour of Consumers and Audiences 9, 10
2025-01-31 (Friday)
13:30 16:00 Е-25 Lecture Information Technology in Sales 24, 25, 59
16:15 18:00 Е–24 Lecture Sales Behaviour 24, 25, 59
2025-02-03 (Monday)
09:15 11:00 Е-26 Lecture Sales Behaviour 24, 25, 59
2025-02-04 (Tuesday)
11:15 13:00 Е-15 Lecture Sales Behaviour 24, 25, 59
2025-02-06 (Thursday)
08:15 11:00 Е-27 Seminar Information Technology in Sales 24, 25, 59
13:30 16:00 Е-24 Lecture Management and Marketing 68, 69, 70, 71, 72, 73, 74, 75
2025-02-10 (Monday)
13:30 16:00 Е-20 Seminar Management and Marketing 72, 73, 74, 75
2025-02-12 (Wednesday)
13:30 16:00 Е-18 Seminar Management and Marketing 68, 69, 70, 71
2025-02-07 (Friday)
16:15 18:00 223 Lecture Management and Marketing 62, 63, 64, 65, 66, 67
2025-02-10 (Monday)
11:15 13:00 223 Lecture Management and Marketing 62, 63, 64, 65, 66, 67
2025-02-11 (Tuesday)
10:15 13:00 221 Lecture Management and Marketing 62, 63, 64, 65, 66, 67
2025-02-14 (Friday)
10:15 13:00 305 Seminar Management and Marketing 62, 63, 64, 65, 66, 67
13:30 15:00 305 Seminar Management and Marketing 62, 63, 64, 65, 66, 67
2025-02-17 (Monday)
12:15 15:00 223 Seminar Management and Marketing 62, 63, 64, 65, 66, 67
Programme Subject Year Group Room Date Hour
Marketing Consumer Behaviour 3 11 1-56 08.01.2025 12:00 - 13:00
Marketing Consumer Behaviour 3 12 1-56 08.01.2025 13:00 - 14:00
Economics and Trade Marketing 2 43 тест център онлайн 11.01.2025 09:00 - 11:00
Tourism Marketing 2 46 тест център онлайн 11.01.2025 11:00 - 13:00
Insurance and Security Marketing 2 25 1-56 15.01.2025 14:00 - 15:00
Digital Media and PR Behaviour of Consumers and Audiences 3 9 1-58 16.01.2025 10:00 - 11:00
Digital Media and PR Behaviour of Consumers and Audiences 3 10 1-58 16.01.2025 13:00 - 14:00
Finance Marketing 2 42 тест център онлайн 18.01.2025 14:00 - 16:00
Industrial Business and Entrepreneurship Marketing 2 45 тест център онлайн 18.01.2025 12:00 - 14:00
Finance Marketing 2 23 1-56 22.01.2025 11:00 - 12:00
Finance Marketing 2 24 1-56 22.01.2025 12:00 - 13:00
Accounting and Finance Marketing 2 21 1-56 23.01.2025 09:00 - 10:00
Accounting and Finance Marketing 2 22 1-56 23.01.2025 10:00 - 11:00
Accounting and Audit Marketing 2 41 тест център онлайн 24.01.2025 14:00 - 16:00
Real Estate and Investments Marketing 2 44 тест център онлайн 24.01.2025 16:00 - 18:00
Project Management 5 10 1-53 25.01.2025 12:00 - 14:00
Accounting and Audit Marketing 2 18 1-58 27.01.2025 13:00 - 14:00
Accounting and Audit Marketing 2 19 1-55 27.01.2025 13:00 - 14:00
Accounting and Audit Marketing 2 20 1-58 27.01.2025 13:00 - 14:00
Date Hour Room Notes
Date Hour Room Notes
Type Year Publication
Доклад 2024
Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture : Seventh International Scientific Conference, October 26, 2023, Varazdin, University of Zagreb, Croatia : ITEMA 2023 : Conference Proceedings : Selected Papers, Belgrade : Association of Economists and Managers of the Balkans, 2024, 195-204. - 195-204. - Ser. (ITEMA Conference Collection ; Vol. 7)., ISSN(печатно) 978-86-80194-76-9, ISBN(печатно) 2683-5991 / DOI 10.31410/ITEMA.S.P.2023.195 / Линк
Учебно помагало 2023
Варна : Знание и бизнес, 2023, 182., ISBN(онлайн) 978-619-210-074-2 / Линк
Статия 2023
Studies in Business and Economics, Sciendo, 18, 2023, 1, 129-148. / DOI 10.2478/sbe-2023-0008 / Scopus / Линк
Доклад 2023
Ремаркетинг на реалността = Remarketing the Reality : Сборник с доклади : Международна научна конференция, посветена на 25 г. от създаването на кат. "Маркетинг" при ИУ - Варна, България, 17 юни 2022, Варна : Наука и икономика, 2023, 554-567., ISBN(печатно) 78-954-21-1134-4, ISBN(онлайн) 978-954-21-1134-4 / Линк
Студия 2023
TEM Journal - Technology, Education, Management, Informatics / Association for Information Communication Technology Education and Science, Novi Pazar, Serbia : UIKTEN-Assoc. for Inform. Communication Technology, 12, 2023, 4, 2101-2111., ISSN(печатно) 2217-8309, ISSN(онлайн) 2217-8333 / DOI 10.18421/TEM124-21 / Scopus
Студия 2023
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 9, 2023, 2, 66-87., ISSN(онлайн) 2367-7791 / Линк
Монография 2023
Варна : ВСУ Черноризец Храбър, 2023, 328., ISBN(печатно) 978-954-715-754-5 / Линк
Доклад 2023
Устойчиво потребление в градска среда - регионални различия : [Проект] : Сборник с доклади от Кръгла маса, 29.09.2023, Варна : Знание и бизнес, 2023, 25-47., ISBN(онлайн) 978-619-210-069-8 / Линк
Статия 2022
Education, Research and Business Technologies : Proceedings of 20th International Conference on Informatics in Economy (IE 2021), Singapore : Springer Publ., 2022, 237-247. - (Smart Innovation, Systems and Technologies Book Ser. ; Vol. 276)., ISSN(печатно) 21903018, ISBN(печатно) 978-981-16-8865-2, ISBN(онлайн) 978-981-16-8866-9 / DOI 10.1007/978-981-16-8866-9 / Scopus
Доклад 2022
3th International Conference on the Economics of the Decoupling (ICED), 30 November - 1 December 2021, Zagreb, Croatia, Zagreb : University of Zagreb, 2022, 207-220., ISSN(печатно) 2706-3801, ISSN(онлайн) 2718-3092 / Web of Science / Линк
Overview of all publications
Google Scholar Google Scholar ORCID Open Researcher and Contributor ID (ORCID) Scopus Scopus Web of Science Web of Science