University of Economics – Varna

Marketing Department
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Assoc. Prof. Mariya Kehayova-Stoycheva, PhD

Assoc. Prof. Mariya Kehayova-Stoycheva, PhD

Assoc. Prof. Mariya Kehayova-Stoycheva, PhD

507

+359882164698

kehajova_m@ue-varna.bg

CV

Ръководител на Център за социални изследвания

Office hours for students

Tuesday, Office 507: 13:30-14:30

Online consultations

Monday, Online room link: http://meet.google.com/rvr-pnep-rmu, 09:00-10:00

Pending exam dates

08 Apr 2025, Office 507: 13:00-14:30

Subject Year and Programme
Management and Marketing Year 5, МЧР-ДНДО (Full-time)
Management and Marketing Year 5, МЧР-СПН (Full-time)
Management and Marketing Year 5, МТБ-ДНДО (Full-time)
Management and Marketing Year 5, МТБ-СПН (Full-time)
Management and Marketing * Year 5, СПНС-ДНДО
Management and Marketing * Year 5, УП-ДНДО
Management and Marketing * Year 5, КЕС-ДНДО
Management and Marketing * Year 5, М Обр. - ДН
Management and Marketing * Year 5, МТБ-ДНДО
Management and Marketing * Year 5, МТБ-СПН
Management and Marketing * Year 5, БМ-ДНДО (Distance learning)
Management and Marketing * Year 5, ФИ-ДНДО (Distance learning)
Management and Marketing * Year 5, КБУ-ДНДО (Distance learning)
Management and Marketing * Year 5, ЛМЕН-ДНДО (Distance learning)
Management and Marketing * Year 5, АБ-ДНДО (Distance learning)
Management and Marketing * Year 5, УПМ-ДНДО (Distance learning)
Management and Marketing * Year 5, РМК-ДНДО (Distance learning)
Management and Marketing * Year 5, МБрМ-ДНДО (Distance learning)
Management and Marketing * Year 5, БМ-СПН (Distance learning)
Management and Marketing * Year 5, ФИ-СПН (Distance learning)
Consumer Behaviour * Year 3, МАРКЕТ. (Full-time)
Marketing * Year 2, СО (Full-time)
Marketing * Year 2, СФ (Full-time)
Marketing * Year 2, ФИНАНСИ (Full-time)
Marketing * Year 2, ССиЗ (Full-time)
Marketing Studies Year 2, МАРКЕТ. (Full-time)
Graduate Seminar Year 4, ДМПР (Full-time)
Information Technology in Sales * Year 5, УПМ (Distance learning)
Information Technology in Sales * Year 5, УПМ-СНУ (Distance learning)
Information Technology in Sales * Year 6, УПМ-ДНДО (Distance learning)
Sales Behaviour * Year 5, УПМ (Distance learning)
Sales Behaviour * Year 5, УПМ-СНУ (Distance learning)
Sales Behaviour * Year 6, УПМ-ДНДО (Distance learning)
Behaviour of Consumers and Audiences * Year 3, ДМПР (Full-time)
Crisis Communication * Year 3, ДМПР (Full-time)
Home End Room L/S Course Week Group
Tuesday
08:15 11:00 127Г Lecture Marketing Studies 11, 12
11:15 13:00 222 Lecture Management and Marketing 32, 33, 34, 35
Friday
10:15 13:00 2-316 Lecture Graduate Seminar 9, 10
Type Year Publication
Статия 2024
Revista Economica : Journal of Economic-financial Theory and Practice, Sibiu : Faculty of Economic Sciences. Lucian Blaga University of Sibiu, 76, 2024, 3, 92-101., ISSN(печатно) 1582-6260, ISSN(онлайн) 2344-5424 / DOI 10.56043/reveco-2024-0028 / Линк
Доклад 2024
Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture : Seventh International Scientific Conference, October 26, 2023, Varazdin, University of Zagreb, Croatia : ITEMA 2023 : Conference Proceedings : Selected Papers, Belgrade : Association of Economists and Managers of the Balkans, 2024, 195-204. - 195-204. - Ser. (ITEMA Conference Collection ; Vol. 7)., ISSN(печатно) 978-86-80194-76-9, ISBN(печатно) 2683-5991 / DOI 10.31410/ITEMA.S.P.2023.195 / Линк
Други 2023
Economic, Social and Environmental Sustainability: The Role of Technology and Political Dialogue : Proceedings of the Management, Knowledge and Learning, Technology, Innovation and Industrial Management Sustainable Development : International Conference, 18-20 May 2023, Valetta, Malta & Online, Celje : International School for Social and Business Studies, 2023, 275. - (MakeLearn, TIIM & PICon, 2023). / Линк
Учебно помагало 2023
Варна : Знание и бизнес, 2023, 182., ISBN(онлайн) 978-619-210-074-2 / Линк
Статия 2023
Studies in Business and Economics, Sciendo, 18, 2023, 1, 129-148. / DOI 10.2478/sbe-2023-0008 / Scopus / Линк
Доклад 2023
Ремаркетинг на реалността = Remarketing the Reality : Сборник с доклади : Международна научна конференция, посветена на 25 г. от създаването на кат. "Маркетинг" при ИУ - Варна, България, 17 юни 2022, Варна : Наука и икономика, 2023, 554-567., ISBN(печатно) 78-954-21-1134-4, ISBN(онлайн) 978-954-21-1134-4 / Линк
Монография 2023
Варна : ВСУ Черноризец Храбър, 2023, 328., ISBN(печатно) 978-954-715-754-5 / Линк
Студия 2023
TEM Journal - Technology, Education, Management, Informatics / Association for Information Communication Technology Education and Science, Novi Pazar, Serbia : UIKTEN-Assoc. for Inform. Communication Technology, 12, 2023, 4, 2101-2111., ISSN(печатно) 2217-8309, ISSN(онлайн) 2217-8333 / DOI 10.18421/TEM124-21 / Scopus
Доклад 2023
Устойчиво потребление в градска среда - регионални различия : [Проект] : Сборник с доклади от Кръгла маса, 29.09.2023, Варна : Знание и бизнес, 2023, 25-47., ISBN(онлайн) 978-619-210-069-8 / Линк
Студия 2023
Economics and Computer Science [Икономика и компютърни науки] : [Електронно] научно списание, Varna : Knowledge and Business, 9, 2023, 2, 66-87., ISSN(онлайн) 2367-7791 / Линк
Overview of all publications
Google Scholar Google Scholar ORCID Open Researcher and Contributor ID (ORCID) Scopus Scopus Web of Science Web of Science