University of Economics – Varna

Marketing Department

Prof. Bistra Vasileva, PhD

Prof. Bistra Vasileva, PhD

Prof. Bistra Vasileva, PhD

202

bistravas@ue-varna.bg

зам.-ректор по научни изследвания, иновации и развитие на кадрите

Office hours: Monday, Office 202: 11:00-12:00
Office hours for students: Wednesday, Office 202: 09:00-10:00
Online consultations: Monday, Online room link: https://meet.google.com/rny-xpso-iut, 12:00-13:00
Pending exam dates: 12 Mar 2025, Office Тестов център: 08:30-09:30

Линк към виртуална стая за консултации: https://meet.google.com/rny-xpso-iut

Subject	Year and Programme
International Marketing *	Year 3, МБ-А.ЕЗ (Full-time)
Marketing Communication	Year 3, МАРКЕТ. (Full-time)
Marketing Communication *	Year 5, РМК-СНУ (Distance learning)
Advertising Engineering and Design *	Year 5, РМК (Distance learning)
Advertising Engineering and Design *	Year 5, РМК-СНУ (Distance learning)
Advertising Engineering and Design *	Year 6, РМК-ДНДО (Distance learning)
International Marketing Management *	Year 4, МБ-А.ЕЗ (Full-time)
Dissertation Seminar	Year 6, МБМ-Англ.Ез (Full-time)
Research Methods *	Year 6, МБМ-Англ.Ез (Full-time)
Digital Branding *	Year 5, МБрМ (Distance learning)
Digital Branding *	Year 5, МБрМ-СНУ (Distance learning)
Digital Branding *	Year 6, МБрМ-ДНДО (Distance learning)
Management of Corporate Communications	Year 3, ДМПР (Full-time)
Strategic Marketing and Management	Year 4, БМ-АЕ (Full-time)

Home	End	Room	L/S	Course	Week	Group
Monday
13:30	16:00	H-208	Lecture	Strategic Marketing and Management		25
16:15	19:00	H-208	Lecture	Dissertation Seminar		40
Wednesday
10:15	13:00	127Г	Lecture	Marketing Communication		11, 12
Thursday
11:15	13:00	2-316	Lecture	Management of Corporate Communications		9, 10

Type	Year	Publication
Учебник	2024	Василева, Б., Паламарова-Костова, П., Иванов, С., Дигитален ПР : Стратегии и практики Варна : Наука и икономика, 2024, 264., ISBN(печатно) 978-954-21-1172-6
Други	2024	Vassileva, B., Dimitrova, V., Mitev, B., Yancheva, K., Stoyanova, M., Process-based Business Management Module : PRODIMOD Varna : STENO Publ. House, 2024, 80., ISBN(печатно) ISBN 978-619-241-329-3 / 978-954-449-329-3
Учебник	2023	Василева, Б., Паламарова, П., Иванов, С., Управление на корпоративните комуникации Варна : Наука и икономика, 2023, 271., ISBN(печатно) 987-954-21-1143-6
Учебно помагало	2023	Василева, Б., Паламарова, П., Иванов, С., Управление на корпоративните комуникации Варна : Наука и икономика, 2023, 180., ISBN(печатно) 987-954-21-1142-9
Доклад	2022	Vassileva, B., Rafailov, H., Digital Marketing Strategies to Redefine Retail Banking Digital Transformation: The Harmonic Convergence of People, Culture, Process, and Technology in the New Normal : Proceedings of the MakeLearn and TIIM International Conference, 19-21 May 2022, Kaunas, Bangkok, Thailand : ToKnowPress, 2022, 47-54. - Ser. (Management, Knowledge and Learning & Technology, Innovation and Industrial Management : International Conference ; 2022, May)., ISSN(печатно) 2820-6797, ISBN(печатно) 978-961-6914-29-1/3 / DOI 10.53615/978-961-6914-29-1 - на сборника / Линк
Учебник	2022	Василева, Б., Иванов, С., Социални медии Варна : Наука и икономика, 2022, 170., ISBN(печатно) 978-954-21-1115-3
Други	2021	Vassileva, B., Palamarova, P., Artificial Intelligence and Ethical Marketing. In Vassileva : Book Chapter 11 Responsible AI and Ethical Issues for Businesses and Governments, Hershey, Pennsylvania, USA : IGI Global Publ., 2021, 202-213., ISBN(печатно) 978-179-9842-85-9, ISBN(онлайн) 978-179-9842-86-6 / DOI 10.4018/978-1-7998-4285-9.ch011 / Scopus
Монография	2021	Vassileva, B., Galiautdinov, R., Kordon, A., Koering, D., Trad, A., Klein, G., Zwilling, M., Lesjak, D., Ottonicar, S., Manhique, I., Mosconi, E., Palamarova, P., Andreeva, A., Yolova, G., Responsible AI and Ethical Issues for Businesses and Governments Hershey, Pennsylvania, USA : IGI Global Publ., 2021, 232., ISBN(печатно) 978-179984286-6 / DOI http://doi:10.4018/978-1-7998-4285-9.ch012 / Scopus
Учебник	2021	Василева, Б., Основи на дигиталните медии и ПР Варна : Наука и икономика, 2021, 231.
Монография	2021	Vassileva, B., Erokhin, V., Tianming, G., Ivolga, A., Schmitz, A., Chegini, C., Cvijanović, D., Milojevic, I., Pantic, N., Chivu, L., Constantin, M., Privitera, D., Andrei, J., Yegorov, Y., Gheorghe, I., Sima, V., Vasiliu, C., Bruma, I., Subic, J., Stancu, A., Dragoi, M., Grubor, A., Feher, A., Iancu, T., Raicov, M., Banes, A., Radovic, G., Jelocnik, M., Zubovic, J., Arskiy, A., Lipsky, S., Storozhenko, O., Krivko, M., Heijman, W., Smutka, L., Tsyngyeva, V., Ryumkin, S., Ghosh, I., Chakrabarti, S., Ghoshal, I., Raimi, L., Panait, M., Sule, R., Sikandar, F., Wang, H., Zahra, K., Zada, M., Mumtaz, U., Shifting Patterns of Agricultural Trade: The Protectionism Outbreak and Food Security Springer Singapore, 2021, XXXIII, 552.

Overview of all publications

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Open Researcher and Contributor ID (ORCID)

Scopus

Web of Science