University of Economics – Varna

Marketing Department

Prof. Bistra Vasileva, PhD

Prof. Bistra Vasileva, PhD

Prof. Bistra Vasileva, PhD

202

bistravas@ue-varna.bg

зам.-ректор по научни изследвания, иновации и развитие на кадрите

Office hours: Monday, Office 202: 11:00-12:00
Office hours for students: Wednesday, Office 202: 09:00-10:00
Online consultations: Monday, Online room link: https://meet.google.com/rny-xpso-iut, 12:00-13:00
Pending exam dates: 12 Mar 2025, Office Тестов център: 08:30-09:30

Линк към виртуална стая за консултации: https://meet.google.com/rny-xpso-iut

Subject	Year and Programme
Marketing Communication	Year 3, МАРКЕТ. (Full-time)
Marketing Communication *	Year 5, РМК-СНУ (Distance learning)
Advertising Engineering and Design *	Year 5, РМК (Distance learning)
Advertising Engineering and Design *	Year 5, РМК-СНУ (Distance learning)
Advertising Engineering and Design *	Year 6, РМК-ДНДО (Distance learning)
Dissertation Seminar *	Year 6, МБМ-Англ.Ез (Full-time)
Digital Branding *	Year 5, МБрМ (Distance learning)
Digital Branding *	Year 5, МБрМ-СНУ (Distance learning)
Digital Branding *	Year 6, МБрМ-ДНДО (Distance learning)
Management of Corporate Communications	Year 3, ДМПР (Full-time)
Strategic Marketing and Management	Year 4, БМ-АЕ (Full-time)

Home	End	Room	L/S	Course	Week	Group
Monday
13:30	16:00	H-208	Lecture	Strategic Marketing and Management		25
Wednesday
10:15	13:00	127Г	Lecture	Marketing Communication		11, 12
Thursday
11:15	13:00	2-316	Lecture	Management of Corporate Communications		9, 10

Regular session

Programme	Subject	Year	Group	Room	Date	Hour
Advertising and Media Communications	Advertising Engineering and Design	5	26	WebStudent	03.05.2025	10:00 - 12:00
Advertising and Media Communications- ESM	Advertising Engineering and Design	5	27	WebStudent	03.05.2025	10:00 - 12:00
Advertising and Media Communications-OSOA	Advertising Engineering and Design	6	60	WebStudent	03.05.2025	10:00 - 12:00
Business and Management - in English	Strategic Marketing and Management	4	25	1-56	09.05.2025	13:00 - 14:00
Marketing And Brand Management	Digital Branding	5	28	WebStudent	10.05.2025	10:00 - 12:00
Marketing and Brand Management	Digital Branding	5	29	WebStudent	10.05.2025	10:00 - 12:00
Marketing And Brand Management	Digital Branding	6	61	WebStudent	10.05.2025	10:00 - 12:00

Date	Hour	Room	Notes

Date	Hour	Room	Notes

Type	Year	Publication
Други	2024	Vassileva, B., Dimitrova, V., Mitev, B., Yancheva, K., Stoyanova, M., Process-based Business Management Module : PRODIMOD Varna : STENO Publ. House, 2024, 80., ISBN(печатно) ISBN 978-619-241-329-3 / 978-954-449-329-3
Учебник	2024	Василева, Б., Паламарова-Костова, П., Иванов, С., Дигитален ПР : Стратегии и практики Варна : Наука и икономика, 2024, 264., ISBN(печатно) 978-954-21-1172-6
Учебник	2023	Василева, Б., Паламарова, П., Иванов, С., Управление на корпоративните комуникации Варна : Наука и икономика, 2023, 271., ISBN(печатно) 987-954-21-1143-6
Учебно помагало	2023	Василева, Б., Паламарова, П., Иванов, С., Управление на корпоративните комуникации Варна : Наука и икономика, 2023, 180., ISBN(печатно) 987-954-21-1142-9
Доклад	2022	Vassileva, B., Rafailov, H., Digital Marketing Strategies to Redefine Retail Banking Digital Transformation: The Harmonic Convergence of People, Culture, Process, and Technology in the New Normal : Proceedings of the MakeLearn and TIIM International Conference, 19-21 May 2022, Kaunas, Bangkok, Thailand : ToKnowPress, 2022, 47-54. - Ser. (Management, Knowledge and Learning & Technology, Innovation and Industrial Management : International Conference ; 2022, May)., ISSN(печатно) 2820-6797, ISBN(печатно) 978-961-6914-29-1/3 / DOI 10.53615/978-961-6914-29-1 - на сборника / Линк
Учебник	2022	Василева, Б., Иванов, С., Социални медии Варна : Наука и икономика, 2022, 170., ISBN(печатно) 978-954-21-1115-3
Други	2021	Vassileva, B., Palamarova, P., Artificial Intelligence and Ethical Marketing. In Vassileva : Book Chapter 11 Responsible AI and Ethical Issues for Businesses and Governments, Hershey, Pennsylvania, USA : IGI Global Publ., 2021, 202-213., ISBN(печатно) 978-179-9842-85-9, ISBN(онлайн) 978-179-9842-86-6 / DOI 10.4018/978-1-7998-4285-9.ch011 / Scopus
Монография	2021	Vassileva, B., Galiautdinov, R., Kordon, A., Koering, D., Trad, A., Klein, G., Zwilling, M., Lesjak, D., Ottonicar, S., Manhique, I., Mosconi, E., Palamarova, P., Andreeva, A., Yolova, G., Responsible AI and Ethical Issues for Businesses and Governments Hershey, Pennsylvania, USA : IGI Global Publ., 2021, 232., ISBN(печатно) 978-179984286-6 / DOI http://doi:10.4018/978-1-7998-4285-9.ch012 / Scopus
Монография	2021	Vassileva, B., Erokhin, V., Tianming, G., Ivolga, A., Schmitz, A., Chegini, C., Cvijanović, D., Milojevic, I., Pantic, N., Chivu, L., Constantin, M., Privitera, D., Andrei, J., Yegorov, Y., Gheorghe, I., Sima, V., Vasiliu, C., Bruma, I., Subic, J., Stancu, A., Dragoi, M., Grubor, A., Feher, A., Iancu, T., Raicov, M., Banes, A., Radovic, G., Jelocnik, M., Zubovic, J., Arskiy, A., Lipsky, S., Storozhenko, O., Krivko, M., Heijman, W., Smutka, L., Tsyngyeva, V., Ryumkin, S., Ghosh, I., Chakrabarti, S., Ghoshal, I., Raimi, L., Panait, M., Sule, R., Sikandar, F., Wang, H., Zahra, K., Zada, M., Mumtaz, U., Shifting Patterns of Agricultural Trade: The Protectionism Outbreak and Food Security Springer Singapore, 2021, XXXIII, 552.
Други	2021	Vassileva, B., Artificial Intelligence: Concepts and Notions : Book Chapter 1 Responsible AI and Ethical Issues for Businesses and Governments, Hershey, Pennsylvania, USA : IGI Global Publ., 2021, 1-18., ISBN(печатно) 978-179-9842-85-9, ISBN(онлайн) 978-179-9842-86-6 / DOI 10.4018/978-1-7998-4285-9.ch001 / Scopus

Overview of all publications

Google Scholar

Open Researcher and Contributor ID (ORCID)

Scopus

Web of Science