University of Economics – Varna

Duration: 1 year; 1.5 years

Language: Bulgarian

Mode of study: Full-time

Specific courses:

• Marketing Research
• Marketing Communications
• Marketing Management

Specialized courses:

• Advertising campaigns and event marketing in distribution channels
• Creativity and conflictology in advertising
• The language of business and media communication
• Communications and media manipulations (elective)
• Risk Management of Communication (elective)
• Digital and Social Media (elective)
• Media Politics and Regulations (elective)
• Ethical principles and rules in advertising
• Computer technologies in advertising and media communications
• Advertising Engineering and Design
• Master Seminar

Expected knowledge and skills after acquiring qualification:
The graduated students improve their knowledge and skills to manage promotional activities and improve communication in companies. They can use more efficient the communication marketing channels.

Employment opportunities upon graduation:
The graduates of educational qualification degree "Master" in "Advertising and media communications" major eventuate in the following areas:

• as functional professionals, in specialized advertising and media agencies, media, and also in business organizations, regardless of their industry affiliation, such as industrial, commercial, construction, etc., Incl. and non-profit organizations;
• as researchers and analysts in the advertising and media industry;
• as senior professionals in the advertising and media industry of middle and senior management levels;
• as design-professionals and managers of advertising and media campaigns.