University of Economics – Varna

Marketing Department
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Marketing And Brand Management

Degree:

Type of education:

Number of semesters: 2

Professional qualification:

Professional field:

First year: 2019

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Brand Communications
  • Client Relationship Management
  • Brand Engineering
  • Digital Branding
  • Automatized Marketing
  • Creative Branding Strategies

Expected knowledge and skills after acquiring qualification:

This program aims to ensure systematic knowledge and integrated practical skills in following areas:

  • Brand research, analysis and diagnostics
  • Planning and organization of the companies’ branding processes and branding communications
  • Brand design and brand audit.

Employment opportunities upon graduation:

Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:

  • Chief specialists and experts in brand communications, business development and brand designing
  • Research and analysis managers in brand management
  • Development-design managers in brand planning and strategies
  • Functional specialists and operating business activity performers
Programme
First year
2019
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
Marketing Management 9 5 150 90 60
Marketing Studies 9 5 150 90 60
Analysis of Consumer Behaviour 9 5 150 90 60
Master Degree Seminar 9 6 180 135 45
Customer Relations Management 9 8 240 165 75
Brand Communications 9 8 240 180 60
Brand Engineering 9 8 240 165 75
Digital Branding 10 8 240 165 75
Automated Marketing 10 8 240 165 75
Creative Strategies in Branding 10 8 240 180 60
Electives (1)
  • Marketing of Services
  • Marketing of Territories
  • Branding and Sustainable Development
  • Social and Nonprofit Marketing
10 6 180 135 45
Electives (1)
  • Comprehensive State Exam
  • Thesis Defense
10 15 450 450 0
Total for 0 0
Total for the entire period of study 90 2700 2010 690


Optional courses Semester Credits Student involvement
Total Self-study Classes
Foreign Language - Russian 10 3 90 60 30
Foreign Language - French 10 3 90 60 30
Foreign Language - German 10 3 90 60 30
Foreign Language - English 10 3 90 60 30
1 The course is available only to foreigners