- Duration: 1 year; 1.5 years
- Language: Bulgarian
- Mode of study: Full-time
Specific courses:
- Brand Communications
- Client Relationship Management
- Brand Engineering
- Digital Branding
- Automatized Marketing
- Creative Branding Strategies
Expected knowledge and skills after acquiring qualification:
This program aims to ensure systematic knowledge and integrated practical skills in following areas:
- Brand research, analysis and diagnostics
- Planning and organization of the companies’ branding processes and branding communications
- Brand design and brand audit.
Employment opportunities upon graduation:
Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:
- Chief specialists and experts in brand communications, business development and brand designing
- Research and analysis managers in brand management
- Development-design managers in brand planning and strategies
- Functional specialists and operating business activity performers
- Programme
-
- First year
- 2019
| Studied subjects |
Semester |
Credits |
Type of grading |
Student involvement |
| Total |
Self-study |
Classes |
|
|
Marketing Management
|
9 |
5 |
|
150 |
90 |
60 |
|
Marketing Studies
|
9 |
5 |
|
150 |
90 |
60 |
|
Analysis of Consumer Behaviour
|
9 |
5 |
|
150 |
90 |
60 |
|
Master Degree Seminar
|
9 |
6 |
|
180 |
135 |
45 |
|
Customer Relations Management
|
9 |
8 |
|
240 |
165 |
75 |
|
Brand Communications
|
9 |
8 |
|
240 |
180 |
60 |
|
Brand Engineering
|
9 |
8 |
|
240 |
165 |
75 |
|
Digital Branding
|
10 |
8 |
|
240 |
165 |
75 |
|
Automated Marketing
|
10 |
8 |
|
240 |
165 |
75 |
|
Creative Strategies in Branding
|
10 |
8 |
|
240 |
180 |
60 |
Electives (1)
-
Marketing of Services
-
Marketing of Territories
-
Branding and Sustainable Development
-
Social and Nonprofit Marketing
|
10 |
6 |
|
180 |
135 |
45 |
Electives (1)
-
Comprehensive State Exam
-
Thesis Defense
|
10 |
15 |
|
450 |
450 |
0 |
| Total for |
|
|
|
0 |
|
0 |
| Total for the entire period of study |
|
90 |
|
2700 |
2010 |
690 |
|
| Optional courses |
Semester |
Credits |
|
Student involvement |
| Total |
Self-study |
Classes |
|
Foreign Language - Russian
|
10 |
3 |
|
90 |
60 |
30 |
|
Foreign Language - French
|
10 |
3 |
|
90 |
60 |
30 |
|
Foreign Language - German
|
10 |
3 |
|
90 |
60 |
30 |
|
Foreign Language - English
|
10 |
3 |
|
90 |
60 |
30 |
