University of Economics – Varna

Marketing Department
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Marketing And Brand Management

Degree: Master

Type of education: Full-time, Distance learning, Full-time (January Admission), Distance learning (January Admission)

Number of semesters: 2

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2024

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Brand Communications
  • Client Relationship Management
  • Brand Engineering
  • Digital Branding
  • Automatized Marketing
  • Creative Branding Strategies

Expected knowledge and skills after acquiring qualification:

This program aims to ensure systematic knowledge and integrated practical skills in following areas:

  • Brand research, analysis and diagnostics
  • Planning and organization of the companies’ branding processes and branding communications
  • Brand design and brand audit.

Employment opportunities upon graduation:

Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:

  • Chief specialists and experts in brand communications, business development and brand designing
  • Research and analysis managers in brand management
  • Development-design managers in brand planning and strategies
  • Functional specialists and operating business activity performers
Programme
First year
2024
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes Competence2
Specialised
Master Degree Seminar 9 6 Ongoing assessment 180 120 60 1, 4, 5
Brand Communications 9 8 Exam 240 165 75 5, 7
Brand Engineering 9 8 Exam 240 180 60 4, 7
Relationship Marketing 9 8 Exam 240 180 60 6, 7, 8
Digital Branding 10 8 Exam 240 165 75 4, 7
Automated Marketing 10 8 Exam 240 180 60 4, 7
Creative Strategies in Branding 10 8 Exam 240 180 60 5, 7, 8
Electives (1)
  • Marketing of Services
  • Marketing of Territories
  • Branding and Sustainable Development
10 6 Ongoing assessment 180 120 60 6, 7
Total for Specialised 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
10 15 Exam 450 450 0
Total for Graduate 0 0
Total for the entire period of study 75 2250 1740 510


Optional courses Semester Credits Student involvement
Total Self-study Classes Competence2
Foreign Language - English 10 3 90 60 30 2, 8
Foreign Language - German 10 3 90 60 30 2, 8
Foreign Language - French 10 3 90 60 30 2, 8
Foreign Language - Russian 10 3 90 60 30 2, 8
1 The course is available only to foreigners
2 Competence: 1 - Literacy, 2 - Multilingualism, 3 - Numerical, scientific and engineering skills, 4 - Digital and technology-based competences, 5 - Interpersonal skills, and the ability to adopt new competences, 6 - Active citizenship, 7 - Entrepreneurship, 8 - Cultural awareness and expression