University of Economics – Varna

Marketing Department
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Advertising and Media Communications

Degree: Master

Type of education: Distance learning, Full-time, Full-time (January Admission), Distance learning (January Admission)

Number of semesters: 2

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2024

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Marketing Research
  • Marketing Communications
  • Marketing Management

Specialized courses:

  • Advertising campaigns and event marketing in distribution channels
  • Creativity and conflictology in advertising
  • The language of business and media communication
  • Communications and media manipulations (elective)
  • Risk Management of Communication (elective)
  • Digital and Social Media (elective)
  • Media Politics and Regulations (elective)
  • Ethical principles and rules in advertising
  • Computer technologies in advertising and media communications
  • Advertising Engineering and Design
  • Master Seminar

Expected knowledge and skills after acquiring qualification:
The graduated students improve their knowledge and skills to manage promotional activities and improve communication in companies. They can use more efficient the communication marketing channels.

Employment opportunities upon graduation:
The graduates of educational qualification degree "Master" in "Advertising and media communications" major eventuate in the following areas:

  • as functional professionals, in specialized advertising and media agencies, media, and also in business organizations, regardless of their industry affiliation, such as industrial, commercial, construction, etc., Incl. and non-profit organizations;
  • as researchers and analysts in the advertising and media industry;
  • as senior professionals in the advertising and media industry of middle and senior management levels;
  • as design-professionals and managers of advertising and media campaigns.
Programme
First year
2024
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes Competence2
Specialised
Master Degree Seminar 9 8 Ongoing assessment 240 228 12 1, 3, 4, 5, 7
Event Marketing and Advertising Campaigns in Distribution Channels 9 8 Exam 240 225 15 4, 7
Content Management in Advertising Communications 9 8 Exam 240 228 12 1, 4, 5, 7
Planning and Evaluation of Advertising and Media Communications 9 6 Exam 180 168 12 1, 4, 5
Computer Technology in Advertising and Media Communications 10 8 Exam 240 225 15 3, 4, 5
Advertising Engineering and Design 10 8 Exam 240 225 15 1, 4, 7, 8
Legal and Ethical Principles in Advertising and Media Communications 10 8 Exam 240 228 12 4, 6, 8
Electives (1)
  • Communication and Media Manipulation
  • Digital and Social Media
  • Creativity and Visual Communications
10 6 Exam 180 171 9 1, 4, 5, 7, 8
Total for Specialised 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
10 15 Exam 450 450 0
Total for Graduate 0 0
Total for the entire period of study 75 2250 2148 102


Optional courses Semester Credits Student involvement
Total Self-study Classes Competence2
Foreign Language - English 10 3 90 84 6 2, 8
Foreign Language - German 10 3 90 84 6 2, 8
Foreign Language - French 10 3 90 84 6 2, 8
Foreign Language - Russian 10 3 90 84 6 2, 8
1 The course is available only to foreigners
2 Competence: 1 - Literacy, 2 - Multilingualism, 3 - Numerical, scientific and engineering skills, 4 - Digital and technology-based competences, 5 - Interpersonal skills, and the ability to adopt new competences, 6 - Active citizenship, 7 - Entrepreneurship, 8 - Cultural awareness and expression