University of Economics – Varna

Marketing Department
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Sales Management and Merchandising

Degree: Master

Type of education: Full-time, Distance learning, Distance learning (January Admission), Full-time (January Admission)

Number of semesters: 2

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2024

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Marketing Analysis
  • Marketing Management
  • Consumer Behavior

Specialized courses:

  • Sales Management
  • Management of Relations with Customers
  • Distribution Practices and Solutions
  • Sales Stimulating (elective)
  • Sales on Internet (elective)
  • Creative Thinking
  • Information Technologies in Sales
  • Commercial Logistics and Merchandising
  • Sales Behavior
  • Master Seminar

Expected knowledge and skills after acquiring qualification:
Students acquire knowledge and skills in sales management in companies, and they can use it to boost sales. Skills of creativity in sales management and a better understanding of customer behavior are created.

Employment opportunities upon graduation:
The graduates in master major "Sales management and merchandising," with an educational and qualification degree "Master in Economics, sales specialist, eventuate as: purchases/sales managers; heads of sales departments; logistics managers; heads in distribution departments; sales agents; sales assistant; sales representative; salesman; sales consultant (promoter); distributors; sales associates and others.

Programme
First year
2024
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes Competence2
Specialised
Master Degree Seminar 9 6 Ongoing assessment 180 120 60 1, 4, 5
Distribution Practices and Solutions 9 8 Exam 240 180 60 4, 6
Customer Relations Management 9 8 Exam 240 180 60 4, 5, 7
9 8 Exam 240 165 75 4, 5, 7
Trade Logistics and Merchandising 10 8 Exam 240 165 75 3, 7
Information Technology in Sales 10 8 Exam 240 180 60 3, 4, 7
Sales Behaviour 10 8 Exam 240 180 60 1, 5, 7
Electives (1)
  • Internet Sales
  • Sales Promotion
  • Creative Thinking
10 6 Ongoing assessment 180 120 60 3, 4, 5, 7
Total for Specialised 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
10 15 Exam 450 450 0
Total for Graduate 0 0
Total for the entire period of study 75 2250 1740 510


Optional courses Semester Credits Student involvement
Total Self-study Classes Competence2
Foreign Language - English 10 3 90 60 30 2, 8
Foreign Language - German 10 3 90 60 30 2, 8
Foreign Language - French 10 3 90 60 30 2, 8
Foreign Language - Russian 10 3 90 60 30 2, 8
1 The course is available only to foreigners
2 Competence: 1 - Literacy, 2 - Multilingualism, 3 - Numerical, scientific and engineering skills, 4 - Digital and technology-based competences, 5 - Interpersonal skills, and the ability to adopt new competences, 6 - Active citizenship, 7 - Entrepreneurship, 8 - Cultural awareness and expression