University of Economics – Varna

Corporate Marketing

Degree: Master

Type of education:

Number of semesters: 2

Professional qualification: Economics

Professional field: ECONOMICS

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Market Research
  • Marketing Management
  • Consumer Behaviour

Specialized courses:

  • Distributing Practices and Decisions
  • Corporate Marketing Strategies
  • Client Relations Management
  • Marketing Diagnosis and Auditing
  • Corporate Communication and Public Relations
  • Innovation Marketing
  • Master Seminar
  • Corporate Marketing Security (elective)
  • Data Bases Marketing (elective)
  • Marketing of Organised Markets (elective)

Expected knowledge and skills after acquiring qualification:
Graduates of this programme can effectively plan, coordinate and manage marketing activities in various organisations. They are able to perform diagnosis of marketing activities, to manage effectively business communications and to improve market positions of firms.

This programme aims at providing systematic knowledge and practical skills integrated in the following areas:

  • Company marketing management and their market development;
  • Marketing research, diagnostics and company auditing;
  • Customer relations management, marketing modeling and innovative marketing;
  • Communication and distribution practices and solutions in companies;
  • Corporate marketing strategies and marketing security.

Employment opportunities upon graduation:
Graduates have the opportunity for widen professional realizations as leading experts in marketing and business management, modeling and systems, in educational and research organization, as risk managers in profit and non-profit organizations. They can work as:

  • functional specialist in marketing and financial management of companies;
  • researchers and analysts in marketing research, diagnosis and sales for corporations;
  • chief experts in corporations, marketing directorates, divisions;
  • experts in corporate marketing problems, solutions and projects;
  • experts in corporate marketing innovation;
  • marketing consultants and others.
Programme
First year
2019
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
Specialised
Master Degree Seminar 9 8 Ongoing assessment 240 195 45
Distribution Practices and Solutions 9 8 Exam 240 165 75
Customer Relations Management 9 8 Exam 240 165 75
Corporate Marketing Strategies 9 8 Exam 240 165 75
Innovative Marketing 10 8 Ongoing assessment 240 165 75
Market Diagnostics and Audit 10 6 Exam 180 120 60
Corporate Communications and Public Relations 10 8 Exam 240 180 60
Electives (1)
  • Marketing of Organizational Markets
  • Marketing by Databases
  • Corporate Marketing Security
10 6 Ongoing assessment 180 135 45
Total for Specialised 0 0
Graduare
Electives (1)
  • Comprehensive State Exam
  • Thesis Defense
10 15 Exam 450 450 0
Total for Graduare 0 0
Total for the entire period of study 75 2250 1740 510


Optional courses Semester Credits Student involvement
Total Self-study Classes
Foreign Language - French 10 3 90 60 30
Foreign Language - German 10 3 90 60 30
Foreign Language - English 10 3 90 60 30
Foreign Language - Russian 10 3 90 60 30