University of Economics – Varna

Faculty: Faculty of Management

Duration: 4 years

Language: Bulgarian

Mode of study: Full-time

Special courses:

• Digital Marketing Research
• Fundamentals of Digital Media and PR
• Public and Customer Behavior
• Regulation and Ethics of Digital Media and PR
• Content Creating and Management
• Social Media
• Corporate Communication Management
• Marketing Analysis in Digital Media and PR
• Digital PR: Strategies and Practice
• Interactive Design and Applied Programming
• Innovation and Digital Information

Expected knowledge and skills after acquiring qualification:
The taken courses during the period of study include all key-components of marketing: digital marketing research, branding, social media, public and customer behavior, corporate communication management, fundamentals of digital media and PR, online rntrepreneurship, digital PR. Another focus is placed on developing practical-applied skills and competences for marketing project management in the digital field.

Employment opportunities upon graduation:
The degree receives vast support from business organizations inside and outside the country. It guarantees а successful realization in the labor market and is a premise for starting a successful business. The areas of preferences for future career development are at the positions:

• Media specialist
• marketing and advertising specialist
• Marketing analyst in the field of Digital development
• Sales specialist
• PR agent
• Advertisement agent