Advertising campaigns and event marketing in distribution channels
Creativity and conflictology in advertising
The language of business and media communication
Communications and media manipulations (elective)
Risk Management of Communication (elective)
Digital and Social Media (elective)
Media Politics and Regulations (elective)
Ethical principles and rules in advertising
Computer technologies in advertising and media communications
Advertising Engineering and Design
Master Seminar
Expected knowledge and skills after acquiring qualification:
The graduated students improve their knowledge and skills to manage promotional activities and improve communication in companies. They can use more efficient the communication marketing channels.
Employment opportunities upon graduation:
The graduates of educational qualification degree "Master" in "Advertising and media communications" major eventuate in the following areas:
as functional professionals, in specialized advertising and media agencies, media, and also in business organizations, regardless of their industry affiliation, such as industrial, commercial, construction, etc., Incl. and non-profit organizations;
as researchers and analysts in the advertising and media industry;
as senior professionals in the advertising and media industry of middle and senior management levels;
as design-professionals and managers of advertising and media campaigns.
Programme
First year
2023
Studied subjects
Semester
Credits
Type of grading
Student involvement
Total
Self-study
Classes
Specialised
Master Degree Seminar
9
6
Ongoing assessment
180
168
12
Event Marketing and Advertising Campaigns in Distribution Channels
9
8
Exam
240
228
12
Content Management in Advertising Communications
9
8
Exam
240
228
12
Planning and Evaluation of Advertising and Media Communications
9
8
Exam
240
228
12
Computer Technology in Advertising and Media Communications
10
8
Exam
240
228
12
Advertising Engineering and Design
10
8
Exam
240
228
12
Legal and Ethical Principles in Advertising and Media Communications