University of Economics – Varna

I. Professional knowledge and skills
After finishing the Magellan study programme, students will become globally literate and culturally intelligent and develop a global mindset. They will possess a broader perspective on the world, markets, companies, and people. They will be able to understand the motivations and expectations of businesses, markets, and strategies across cultures and borders.

Multiple studies show how hard it is to find employees with adequate intercultural skills. Moreover, at companies, such training is not provided. Students with how intercultural skills have very good job opportunities nowadays. Most companies are going global, and they need staff prepared to work on those environments

Companies demand intercultural skills in order to improve the understanding of the workplace as well as to adapt the strategies to diverse environments.

II. Training in programme “Intercultural Business - Magellan”
The study programme is divided into four semesters and takes place at four different European universities. The first semester takes place at the University of Economics in Katowice (Poland), where students learn about international business theories, including subjects such as economics, law, management, marketing, and market research. The second semester takes place at the University of Debrecen (Hungary). Students learn about the intercultural aspects of international business with a strong focus on the management of intercultural competence, leadership, negotiation and communication skills, and CSR. The third semester is offered by the University of Economics in Varna (Bulgaria). Students learn about the new technologies used in international business from an intercultural perspective but also will have a great opportunity to improve their soft skills by exploring design thinking methods. They also learn about e-business strategies, take part in an intensive program and prepare a consulting project together with selected companies.  The final semester at the CEU Cardinal Herrera University (Spain) is dedicated to topics such as consumer behavior, relationship marketing, and brand management. Students finalize their internship and master's thesis. 

Teaching classes are conducted by lecturers from four partner countries as well as other universities. All lecturers have extensive experience in teaching as well as in the field of international business. The semesters are organized in the following order: the first semester begins in Poland, then the students study in Hungary, the third in Bulgaria and the last one is offered in Spain. During the studies the latest teaching methods are used: interactive lectures, case studies, experiential learning, intensive programmes, simulation games, as well as practical activities in the form of meetings with entrepreneurs, study visits, or consulting projects.

IІІ. Career opportunities
A graduate of Magellan study programme may ultimately be employed in a managerial position in an international corporation and, hold the position of managing director (CEO), marketing director (CEM) or Director of Intercultural Affairs, Intercultural Communication Director, International Services Manager, Intercultural Training Manager, International Human Resources Director, Communication and Leadership Instructor, Intercultural Consultant, Facilitator Job Developer.

Programme

Intercultural business (in English), Full-time (2023)

First year

2023