University of Economics – Varna

Intercultural business (in English)

Degree: Master

Type of education: Full-time

Number of semesters: 4

Professional qualification: Management and Administration


First year: 2023

The Integrated International Master Program, jointly developed and implemented by four different European universities, provides a transformative learning experience designed to develop global leaders to lead culturally diverse and geographically dispersed teams in multicultural environments. It aims to create a dynamic learning environment by nurturing psychological, business, and cultural intelligence; promoting intercultural communication; teaching about global contexts, competencies, and problem-solving. It is based on the synergy of business, leadership, culture, and learning strategies that form a multidimensional framework leading to the development of globally literate business leaders.

This two-year master's program focuses on international business and enhances students’ global business literacy. It also examines how global and cultural issues affect business functions, such as strategic management, marketing management, and legal regulations. It aims to support experiential learning by linking education, work, and personal development through internships which foster meaningful activities related to course-based experience.

I. Professional knowledge and skills
After finishing the Magellan study programme, students will become globally literate and culturally intelligent and develop a global mindset. They will possess a broader perspective on the world, markets, companies, and people. They will be able to understand the motivations and expectations of businesses, markets, and strategies across cultures and borders.

Multiple studies show how hard it is to find employees with adequate intercultural skills. Moreover, at companies, such training is not provided. Students with how intercultural skills have very good job opportunities nowadays. Most companies are going global, and they need staff prepared to work on those environments

Companies demand intercultural skills in order to improve the understanding of the workplace as well as to adapt the strategies to diverse environments.


II. Training in programme “Intercultural Business - Magellan”
The study programme is divided into four semesters and takes place at four different European universities. The first semester takes place at the University of Economics in Katowice (Poland), where students learn about international business theories, including subjects such as economics, law, management, marketing, and market research. The second semester takes place at the University of Debrecen (Hungary). Students learn about the intercultural aspects of international business with a strong focus on the management of intercultural competence, leadership, negotiation and communication skills, and CSR. The third semester is offered by the University of Economics in Varna (Bulgaria). Students learn about the new technologies used in international business from an intercultural perspective but also will have a great opportunity to improve their soft skills by exploring design thinking methods. They also learn about e-business strategies, take part in an intensive program and prepare a consulting project together with selected companies.  The final semester at the CEU Cardinal Herrera University (Spain) is dedicated to topics such as consumer behavior, relationship marketing, and brand management. Students finalize their internship and master's thesis. 

Teaching classes are conducted by lecturers from four partner countries as well as other universities. All lecturers have extensive experience in teaching as well as in the field of international business. The semesters are organized in the following order: the first semester begins in Poland, then the students study in Hungary, the third in Bulgaria and the last one is offered in Spain. During the studies the latest teaching methods are used: interactive lectures, case studies, experiential learning, intensive programmes, simulation games, as well as practical activities in the form of meetings with entrepreneurs, study visits, or consulting projects.


IІІ. Career opportunities
A graduate of Magellan study programme may ultimately be employed in a managerial position in an international corporation and, hold the position of managing director (CEO), marketing director (CEM) or Director of Intercultural Affairs, Intercultural Communication Director, International Services Manager, Intercultural Training Manager, International Human Resources Director, Communication and Leadership Instructor, Intercultural Consultant, Facilitator Job Developer.

First year
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
World and European Economics 9 5 Exam 150 105 45
International Business Law 9 4 Exam 120 90 30
International Strategic Management 9 5 Exam 150 120 30
Research Methods in International Business 9 5 Exam 150 105 45
Communication skills 9 3 Ongoing assessment 90 75 15
International Marketing Management 9 5 Exam 150 120 30
Electives (1) 9 3 Ongoing assessment 90 60 30
International Business Across Cultures 10 4 Exam 120 90 30
Leadership Across Cultures 10 4 Exam 120 90 30
Economic Development 10 4 Exam 120 90 30
Corporate Governance & CSR 10 4 Exam 120 90 30
International Trade Theory 10 4 Exam 120 90 30
International Business and Economics 10 3 Ongoing assessment 90 60 30
Negotiations across cultures 10 3 Ongoing assessment 90 60 30
Electives (1) 10 4 Ongoing assessment 120 90 30
E-Business 11 3 Exam 90 60 30
Development of Managerial Skills 11 3 Exam 90 60 30
Design Thinking 11 3 Exam 90 60 30
Intercultural Skills Training: Simulation 11 3 Exam 90 60 30
Advanced Technology in the Workplace 11 3 Exam 90 60 30
Consultancy Project 11 2 Ongoing assessment 60 30 30
Electives (1) 11 3 Ongoing assessment 90 60 30
Master Degree Seminar 12 5 Ongoing assessment 150 90 60
International Consumer Behaviour 12 1 Exam 30 15 15
Intercultural Relationship Marketing 12 2 Exam 60 45 15
Internship 12 10 Ongoing assessment 300 270 30
Integrated Marketing Communications 12 2 Exam 60 45 15
International Brand Management 12 2 Exam 60 45 15
Electives (1) 12 3 Ongoing assessment 90 60 30
Total for Specialised 0 0
Total for the entire period of study 105 3150 2295 855
1 The course is available only to foreigners