University of Economics – Varna

Marketing Department
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Marketing And Brand Management

Degree: Master

Type of education:

Number of semesters: 3

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2022

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Brand Communications
  • Client Relationship Management
  • Brand Engineering
  • Digital Branding
  • Automatized Marketing
  • Creative Branding Strategies

Expected knowledge and skills after acquiring qualification:

This program aims to ensure systematic knowledge and integrated practical skills in following areas:

  • Brand research, analysis and diagnostics
  • Planning and organization of the companies’ branding processes and branding communications
  • Brand design and brand audit.

Employment opportunities upon graduation:

Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:

  • Chief specialists and experts in brand communications, business development and brand designing
  • Research and analysis managers in brand management
  • Development-design managers in brand planning and strategies
  • Functional specialists and operating business activity performers
Programme
First year
2022
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
CORE
Accounting Theory 10 12 Exam 360 300 60
Introduction to Finance 10 12 Exam 360 300 60
Management and Marketing 10 12 Exam 360 300 60
Economics 10 12 Exam 360 300 60
Quantitative Methods 10 12 Exam 360 300 60
Total for CORE 0 0
Special
Marketing Studies 11 5 Ongoing assessment 150 90 60
Analysis of Consumer Behaviour 11 5 Ongoing assessment 150 90 60
Marketing Management 12 5 Ongoing assessment 150 90 60
Total for Special 0 0
Specialised
Master Degree Seminar 11 6 Ongoing assessment 180 120 60
Brand Communications 11 8 Exam 240 165 75
Brand Engineering 11 8 Exam 240 180 60
Relationship Marketing 11 8 Exam 240 180 60
Digital Branding 12 8 Exam 240 165 75
Automated Marketing 12 8 Exam 240 180 60
Creative Strategies in Branding 12 8 Ongoing assessment 240 180 60
Electives (1)
  • Branding and Sustainable Development
  • Marketing of Services
  • Marketing of Territories
  • Social and Nonprofit Marketing
  • Crisis Marketing
12 6 Ongoing assessment 180 120 60
Total for Specialised 0 0
Graduare
Electives (1)
  • Comprehensive State Exam
  • Thesis Defense
12 15 Exam 450 450 0
Total for Graduare 0 0
Total for the entire period of study 150 4500 3510 990


Optional courses Semester Credits Student involvement
Total Self-study Classes
Foreign Language - Russian 12 3 90 60 30
Foreign Language - French 12 3 90 60 30
Foreign Language - German 12 3 90 60 30
Foreign Language - English 12 3 90 60 30
Foreign Language - Portuguese 12 3 90 60 30
1 The course is available only to foreigners