University of Economics – Varna

Marketing Department
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Sales Management and Merchandising

Degree: Master

Type of education: Distance learning (January Admission)

Number of semesters: 3

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2022

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Marketing Analysis
  • Marketing Management
  • Consumer Behavior

Specialized courses:

  • Sales Management
  • Management of Relations with Customers
  • Distribution Practices and Solutions
  • Sales Stimulating (elective)
  • Sales on Internet (elective)
  • Creative Thinking
  • Information Technologies in Sales
  • Commercial Logistics and Merchandising
  • Sales Behavior
  • Master Seminar

Expected knowledge and skills after acquiring qualification:
Students acquire knowledge and skills in sales management in companies, and they can use it to boost sales. Skills of creativity in sales management and a better understanding of customer behavior are created.

Employment opportunities upon graduation:
The graduates in master major "Sales management and merchandising," with an educational and qualification degree "Master in Economics, sales specialist, eventuate as: purchases/sales managers; heads of sales departments; logistics managers; heads in distribution departments; sales agents; sales assistant; sales representative; salesman; sales consultant (promoter); distributors; sales associates and others.

Programme
First year
2022
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
CORE
Accounting Theory 10 12 Exam 360 300 60
Introduction to Finance 10 12 Exam 360 300 60
Management and Marketing 10 12 Exam 360 300 60
Economics 10 12 Exam 360 300 60
Quantitative Methods 10 12 Exam 360 300 60
Total for CORE 0 0
Special
Consumer Behaviour 11 5 Ongoing assessment 150 90 60
Marketing Analyses 11 5 Ongoing assessment 150 90 60
Marketing Management 12 5 Ongoing assessment 150 90 60
Total for Special 0 0
Specialised
Sales Management 11 8 Exam 240 165 75
Master Degree Seminar 11 6 Ongoing assessment 180 120 60
Distribution Practices and Solutions 11 8 Exam 240 180 60
Customer Relations Management 11 8 Exam 240 180 60
Trade Logistics and Merchandising 12 8 Exam 240 165 75
Information Technology in Sales 12 8 Exam 240 180 60
Sales Behaviour 12 8 Exam 240 180 60
Electives (1)
  • Creative Thinking
  • Sales Promotion
  • Internet Sales
12 6 Ongoing assessment 180 120 60
Total for Specialised 0 0
Graduare
Electives (1)
  • Comprehensive State Exam
  • Thesis Defense
12 15 Exam 450 450 0
Total for Graduare 0 0
Total for the entire period of study 150 4500 3510 990


Optional courses Semester Credits Student involvement
Total Self-study Classes
Foreign Language - Portuguese 12 3 90 60 30
Foreign Language - Russian 12 3 90 60 30
Foreign Language - French 12 3 90 60 30
Foreign Language - German 12 3 90 60 30
Foreign Language - English 12 3 90 60 30
1 The course is available only to foreigners