University of Economics – Varna

Marketing

Degree: Bachelor

Type of education: Full-time

Number of semesters: 8

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2019

Faculty: Faculty of Management
Duration: 4 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Marketing Research;
  • Product Management;
  • Distribution Management;
  • Consumer Behavior;
  • Marketing Ethics;
  • Pricing Practices and Decision-Making;
  • Brand Management;
  • Marketing Communications;
  • Marketing Management;
  • Interactive Marketing;
  • Marketing Analyses;
  • Services Marketing;
  • International Marketing;
  • Entrepreneurial Marketing.

Expected knowledge and skills after acquiring qualification:
Marketing specialists are experts committed to locating and servicing company clients. They develop and modify products to meet clients' needs the best; they recommend the most suitable prices, the best points of sale, the most appropriate communication strategies (advertisements, commercials, sales promotions, personal sales and public relation events). They develop marketing strategies with the best impact. Marketing specialists are experts committed to closely monitoring any changes in the business environment and forecasting the consequences. They are able to help management in developing company culture and corporate image.

Employment opportunities upon graduation:
Students graduating in Marketing will be able to find employment as managers at all levels of public organizations (state administration, health care, education, etc.) and business companies. These positions relate to the overall marketing activities of companies and organizations. The areas of preferences for future career development are at the positions:

  • marketing manager;
  • department head / division head;
  • market research manager;
  • sales manager;
  • marketing department manager;
  • sales specialist;
  • marketing and advertising specialist;
  • advertising agent;
  • wholesale and retail managers;
  • customer care executives;
  • shop supervisor;
  • sales representative;
  • sales assistant, etc.
Programme
First year
2019
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
CORE
Informatics 1 9 Exam 270 195 75
Microeconomics 1 9 Exam 270 195 75
Physical Education 1 1 Ongoing assessment 30 0 30
Applied Mathematics 1 9 Exam 270 195 75
Electives (1) 1 3 Ongoing assessment 90 60 30
Management Theory 2 9 Exam 270 195 75
Macroeconomics 2 9 Exam 270 195 75
Physical Education 2 1 Ongoing assessment 30 0 30
Principles of Law 2 9 Exam 270 195 75
Electives (1) 2 3 Ongoing assessment 90 60 30
Accounting Theory 3 9 Exam 270 195 75
Introduction to Finance 3 9 Exam 270 195 75
Marketing 3 8 Exam 240 165 75
Electives (1) 3 4 Exam 120 60 60
Total for CORE 0 0
University specialised
Introduction to Statistics 4 9 Exam 270 195 75
Electives (1) 4 6 Exam 180 120 60
Electives (1) 4 6 Exam 180 120 60
Total for University specialised 0 0
Special
Marketing Studies 4 9 Exam 270 195 75
Distribution Management 5 8 Exam 240 165 75
Marketing Ethics 5 6 Exam 180 120 60
Consumer Behaviour 5 8 Exam 240 165 75
Product Management 5 8 Exam 240 180 60
Marketing Communication 6 6 Exam 180 105 75
Pricing Practices and Decisions 6 7 Exam 210 135 75
Brand Management 6 7 Exam 210 135 75
Electives (1)
  • Marketing and Sustainable Development
  • Macromarketing
  • Marketing of Territories
  • Marketing of Organizational Markets
  • Marketing of Nonprofit Organizations
6 5 Exam 150 90 60
Marketing Management 7 8 Exam 240 165 75
Marketing Analyses 7 8 Exam 240 165 75
Interactive Marketing 7 8 Exam 240 180 60
Electives (1)
  • Product Expert Examinations
  • Multivariate Methods in Marketing Research
  • Event Marketing
  • Business Communication Skills
7 6 Exam 180 120 60
International Marketing 8 5 Exam 150 75 75
Marketing of Services 8 5 Exam 150 90 60
Graduate Seminar 8 5 Exam 150 75 75
Entrepreneurial Marketing 8 5 Exam 150 105 45
Total for Special 0 0
Practical
Practical Training 6 5 Exam 150 150 0
Total for Practical 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
8 10 Exam 300 300 0
Total for Graduate 0 0
Total for the entire period of study 242 7260 5055 2205


Optional courses Semester Credits Student involvement
Total Self-study Classes
Bulgarian Language
Semester 3 1
3 3 90 60 30
Foreign Language - English
Semester 3
3 3 90 60 30
Foreign Language - German
Semester 3
3 3 90 60 30
Foreign Language - French
Semester 3
3 3 90 60 30
Foreign Language - Portuguese 3 3 90 60 30
Foreign Language - Russian
Semester 3
3 3 90 60 30
Foreign Language - English 5, 7 3, 3 180 120 60
Foreign Language - German 5, 7 3, 3 180 120 60
Foreign Language - French 5, 7 3, 3 180 120 60
Foreign Language - Russian 5, 7 3, 3 180 120 60
Foreign Language - Portuguese 5, 7 3, 3 180 120 60
Bulgarian Language 1 5, 7 3, 3 180 120 60
Business Culture and Traditions 5 3 90 60 30
Commercial Law 5 3 90 60 30
Taxation and taxation process 7 3 90 60 30
1 The course is available only to foreigners