University of Economics – Varna

International Business and Management

Degree:

Type of education:

Number of semesters: 4

Professional qualification:

Professional field:

Duration: 1.5 years
Language: English

Specialized courses:

  • Managerial Economics
  • International Economics
  • Economy and Society of the European Union
  • Global Business Environment
  • International Entrepreneurship
  • Contemporary International Marketing Strategies
  • International Human Resourses Management
  • International Finance
  • Intercultural Aspects of Business
  • Contemporary Issues in International Strategic Management

Expected knowledge and skills after acquiring qualification:
The programme is designed for future managers who want to build and maintain international awareness and deepen their understanding of critical concepts for business success in the 21st century. Training is closely linked to the practical application of knowledge and skills through real business projects.
The overall focus of this programme allows to be maintaining actual knowledge, corresponding to the expectations and needs of the new generation of international business experts. Every year it is enriched through consultations with international students, employers and alumni. Major milestone in the development of the programme is the inclusion of companies and business organizations, which helps to work with current cases.

Employment opportunities upon graduation:
The purpose of the course is to prepare qualified managers to work in different types of international companies and/or their divisions enabling efficient performance of their activities. Graduates from the “International Business and Management” course occupy senior management positions which include but are not limited to:

  • International business analysts;
  • Transnational marketing executives;
  • Department Managers;
  • Communications Managers;
  • Sales Managers;
  • International HR managers;
  • Import and export specialists;
  • CEOs of service companies.

Students may join graduate management trainee programmes and can be offered jobs with companies for whom they have completed business projects as part of the course. Alternatively, graduates can set up their own business or they can work in local or international companies as managers in the field of international trade, marketing, logistics, HR or other as well as to develop and implement international business projects.

І. Professional knowledge and skills

This course has been designed for future managers who want to develop their international awareness and strengthen their understanding of areas and concepts critical to the success of 21st century business. This learning is tightly connected with a practical application of acquired skills and knowledge, in particular through a real life business projects which will be offered.

The framework of this full-time course, enables keeping up to date with a range of dynamic modules relevant to the aspirations and needs of a new generation of international business experts. The curriculum is adopted from Nottingham Trent University (NTU) and it is reviewed and developed through consultation with other international students, employers and alumni. Central to the course design is engagement with external businesses and organisations, leading to direct experience of case-based business work.

Modules included within the “International Business and Management” course are:

  • Economy and Society in the European Union;
  • International Economics;
  • English Language;
  • Dissertation Seminar;
  • Global Business Environment;
  • International Entrepreneurship;
  • Contemporary International Marketing Strategies;
  • International HR and Information Management;
  • Research Methods;
  • Social Responsibility, Compliance and Accountability;
  • Contemporary Issues in International Strategic Management.

Teaching and learning methods are centred around interactive workshops which are highly participative in nature and employ case studies, problem-based learning (PBL), discussions, business simulations and group activities. Interactivity is key to the teaching process and the staff is committed to providing modules that adopt teaching methods that are appropriate to the student background and the specific market demands.

UE-Varna ensures that support and guidance is in place, especially during the early stages of the course and assessment periods, to help students become comfortable with working in a student-centred learning environment.

The course “International Business and Management” provides opportunities to acquire skills through innovative teaching and learning methods, and inclusion of local and international business experts that bring about:

  • Equipping students with broad expert knowledge across a wide range of strategic management subject areas.
  • The specific modules focus on contemporary global business challenges and cross cultural management issues.
  • Understanding of how organisations capture value through new product and services and deliver value through international positioning strategies.
  • Taking decisions on matters related to the changes of the global business environment and social responsibilities of modern business enterprises.
  • Getting a unique opportunity to complete real life projects.
  • Learning from the best by attending guest lectures from leading business experts.
  • Opportunities for gaining further knowledge through extra-curricular activities.

Given the global market dynamism it is necessary to understand the importance and scope of international business and the variety of ways through which new market entry strategies affect global business operations. In such a turbulent environment, international managers need to be aware of the complex issues faced by all companies in order to select the best strategy to enable their company to prosper.

II. Organisation of educational process

The tuition process within the “International Business and Management” course incorporates up-to-date theoretical knowledge and market-tailored practical skills that are backed up by innovative teaching methods such as: applied business research, solving real life case studies offered by companies, PBLs, role-play tasks, etc. The interactive nature of the taught sessions offers the opportunity to gain feedback on students’ performance before being formally assessed and increasing use is made of e-learning to further support the feedback process.

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of modules. Some modules will assess students’ ability to work collaboratively in a team and others will assess individual capabilities. Types of assessment will range from examinations to group presentations including academic essays, business reports, strategic analyses, critical literature review, and research based projects. 

III. Career opportunities

The purpose of the course is to prepare qualified managers to work in different types of international companies and/or their divisions enabling efficient performance of their activities. Graduates from the “International Business and Management” course occupy senior management positions which include but are not limited to:

  • International business analysts;
  • International brand managers;
  • Transnational marketing executives;
  • Department Managers;
  • Communications Managers;
  • Sales Managers;
  • International HR managers;
  • Import and export specialists;
  • CEOs of service companies.

Students may join graduate management trainee programmes and can be offered jobs with companies for whom they have completed business projects as part of the course. Alternatively, graduates can set up their own business or they can work in local or international companies as managers in the field of international trade, marketing, logistics, HR or other as well as to develop and implement international business projects. 

Programme
First year
2016
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
Economy and Society in the European Union 9 5 150 105 45
English Language 9 8 240 180 60
International Economics 9 8 240 180 60
Dissertation Seminar 9 10 300 270 30
International Entrepreneurship 10 5 150 105 45
Global Business Environment 10 5 150 105 45
English Language 10 13 390 300 90
Contemporary International Marketing Strategies 10 8 240 180 60
International HR and Information Management 11 10 300 240 60
Research Methods 11 10 300 240 60
Global Supply Chain Management 11 10 300 240 60
Thesis Defense 12 15 450 450 0
Contemporary Issues in International Strategic Management 12 15 450 360 90
Total for 0 0
Total for the entire period of study 122 3660 2955 705