The Business Development & Leadership in an International Context, Executive Certificate, is a programme organised jointly by Bucharest University of Economics, University of Economics in Bratislava and University of Economics – Varna.
This Executive Programme benefits professionals and managers with an interest in Central and South Eastern Europe as it provides top business expertise and know-how from Bulgaria, Romania and Slovakia.
Participants learn to develop business opportunities into successful business strategies, add value, adapt and develop marketing strategies, fuel brand development, lead teams and organizations, and understand financial information in a smart business. Ultimately trainees gain competitive advantage in an increasingly interconnected global economy.
This experience further offers great opportunities for international collaboration and business networking. Participants expand their intercultural competences by getting exposed to three different cultures. Upon completion of the course trainees are awarded certificates from all three partner universities.
This programme covers six modules, all providing invaluable insights into:
University of Economics – Varna contributes to the programme in two modules.
Assoc. Prof. Vladimir Zhechev PhD, Head of the Marketing Department, Selvet Niyazieva and Dr Plamena Palamarova from the Marketing Department teach the module in Digital Marketing and Branding.
Prof. Evgeni Stanimirov PhD, Rector of University of Economics – Varna, and professor at the Marketing Department, teams up with Assoc. Prof. Vasile Alecsandru Strat PhD, from the Department of Statistics and Econometrics at Bucharest University of Economics, Dean of the Bucharest Business School, and Ms Martina Kralova, senior manager, advisor, and consultant, to mentor the start-up team challenge in the capstone module.
This Executive Programme is part of University of Economics – Varna commitment to collaborate with other top-tier universities and share its expertise internationally.
For more details please go to: Business Development and Leadership in an International Context
21 Apr 2023
