University of Economics – Varna

Lecture by Dr. Nataša Kobal in front of students from the Department of Informatics

On May 10, 2022, Dr. Nataša Kobal (Poland) gave a lecture to Master degree students in Mobile and Web Technologies on "How to choose the right platform for your online business". Dr. Kobal is the founder and owner of IB4SME, a company that specializes in marketing, business consulting and training. She has 15 years of experience in management and marketing. She have worked in Slovenia, the United Arab Emirates and Poland.

Dr. Kobal presented to the students various ways to digitally present the business, including choosing a business platform, advice on choosing a domain and email, developing a business and an e-commerce website. She also gave valuable tips for digitizing business activities during COVID-19 crisis.

During the lecture the students worked in teams and on a practical case. They formed training companies, which had to determine: company name, key activity / products / services, business size (number of employees), target customers, target market (s) and budget for starting an online business. Each team presented their business idea and received tips for starting their own business.

22 May 2022