University of Economics – Varna

Marketing Department
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Marketing And Brand Management

Degree: Master

Type of education: Distance learning, Distance learning (January Admission)

Number of semesters: 3

Professional qualification: Economics

Professional field: ECONOMICS

First year: 2022

Duration: 1 year; 1.5 years
Language: Bulgarian
Mode of study: Full-time

Specific courses:

  • Brand Communications
  • Client Relationship Management
  • Brand Engineering
  • Digital Branding
  • Automatized Marketing
  • Creative Branding Strategies

Expected knowledge and skills after acquiring qualification:

This program aims to ensure systematic knowledge and integrated practical skills in following areas:

  • Brand research, analysis and diagnostics
  • Planning and organization of the companies’ branding processes and branding communications
  • Brand design and brand audit.

Employment opportunities upon graduation:

Graduate students have a wide range of opportunities for professional career in Bulgaria and abroad. They can pursue realization as:

  • Chief specialists and experts in brand communications, business development and brand designing
  • Research and analysis managers in brand management
  • Development-design managers in brand planning and strategies
  • Functional specialists and operating business activity performers
Programme
First year
2022
Studied subjects Semester Credits Type of grading Student involvement
Total Self-study Classes
CORE
Accounting Theory 10 12 Exam 360 348 12
Introduction to Finance 10 12 Exam 360 348 12
Management and Marketing 10 12 Exam 360 348 12
Economics 10 12 Exam 360 348 12
Quantitative Methods 10 12 Exam 360 348 12
Total for CORE 0 0
Special
Marketing Studies 11 5 Ongoing assessment 150 138 12
Analysis of Consumer Behaviour 11 5 Ongoing assessment 150 138 12
Marketing Management 12 5 Ongoing assessment 150 138 12
Total for Special 0 0
Specialised
Master Degree Seminar 11 6 Ongoing assessment 180 168 12
Brand Communications 11 8 Exam 240 225 15
Brand Engineering 11 8 Exam 240 228 12
Relationship Marketing 11 8 Exam 240 228 12
Digital Branding 12 8 Exam 240 225 15
Automated Marketing 12 8 Exam 240 228 12
Creative Strategies in Branding 12 8 Ongoing assessment 240 228 12
Electives (1)
  • Marketing of Services
  • Marketing of Territories
  • Branding and Sustainable Development
  • Social and Nonprofit Marketing
  • Crisis Marketing
12 6 Ongoing assessment 180 168 12
Total for Specialised 0 0
Graduate
Electives (1)
  • Thesis Defense
  • Comprehensive State Exam
12 15 Exam 450 450 0
Total for Graduate 0 0
Total for the entire period of study 150 4500 4302 198


Optional courses Semester Credits Student involvement
Total Self-study Classes
Foreign Language - English 12 3 90 84 6
Foreign Language - German 12 3 90 84 6
Foreign Language - French 12 3 90 84 6
Foreign Language - Russian 12 3 90 84 6
Foreign Language - Portuguese 12 3 90 84 6
1 The course is available only to foreigners